Talking about Coaching

Do I need a niche?

June 25, 2020 Yannick Jacob, Siawash Zahmat & Nicki Drab Season 1 Episode 13
Talking about Coaching
Do I need a niche?
Chapters
Talking about Coaching
Do I need a niche?
Jun 25, 2020 Season 1 Episode 13
Yannick Jacob, Siawash Zahmat & Nicki Drab

One of the most frequently asked questions of coaches who are just starting out is whether they need a very specific niche in order to be successful at signing up new clients. Some coaches will argue that it’s best to niche as narrow as you can, so that your clients know you’re speaking directly to them. Others will tell you that they are simply “life coaches” and they work with anyone on anything and operate successfully. And then there’s anything in between. So it’s a confusing subject and today we’re trying to shed some light on it, talk about the various ways in which we might niche and discuss the question of whether we need a niche at all when running a coaching business. 

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Show Notes

One of the most frequently asked questions of coaches who are just starting out is whether they need a very specific niche in order to be successful at signing up new clients. Some coaches will argue that it’s best to niche as narrow as you can, so that your clients know you’re speaking directly to them. Others will tell you that they are simply “life coaches” and they work with anyone on anything and operate successfully. And then there’s anything in between. So it’s a confusing subject and today we’re trying to shed some light on it, talk about the various ways in which we might niche and discuss the question of whether we need a niche at all when running a coaching business. 

_____
If you'd like to stay up to date with new episodes, would like to talk to us about coaching or generally support what we do: 



Support the show (https://www.patreon.com/talkingaboutcoaching)