Deep Dive on Jungian Coaching with Avi Goren-Bar

In this dialogue, Yannick Jacob talks to Avi Goren-Bar, a Jungian coach and psychologist, about his approach to coaching and the integration of Jungian psychology. Avi shares his personal journey into the field and discusses the importance of creativity and art therapy in his work. He explains his unique coaching method, which combines Jungian principles with Gestalt therapy and uses coaching cards to elicit dialogue with the unconscious. Avi emphasizes the need for coaches to have a deep understanding of the unconscious and suggests that his Jungian coaching program is accessible to individuals without a therapeutic background. The conversation explores the responsibility of coaches when working with clients' shadows and the importance of creating a safe and structured environment. They discuss the concept of the shadow in Jungian coaching and how it relates to inferiority and rejection. The conversation also touches on the role of psychological types, such as MBTI, in coaching and the potential for growth and self-discovery in encountering the shadow. They briefly discuss the intersection of coaching and psychedelic experiences.

After a short break, they explore the significance of taking breaks and creating space for reflection in coaching sessions. The conversation delves into the concept of existentialism and the value of slowing down to allow for insights to emerge. The discussion also touches on the principles of Martin Buber's I-Thou philosophy and its application in coaching. The conversation highlights the power of humility, embracing anxiety, and the significance of strong emotions like crying. It concludes with a reflection on the role of the coach and the importance of creating a supportive community, the importance of entrepreneurial skills for coaches and the challenges they face in running a coaching business. Yannick and Avi discuss their perspectives on developing business skills, marketing strategies, and sales techniques to create a sustainable practice. 

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